Say Less.
Do More.
The brand, the inner circle, the people, and the life behind it — all in one place.
One Mission. Three Ways In.
Real Business Owners started as a podcast and grew into a movement — an inner circle community, a family of founders, and a lifestyle built around growth, accountability, and adventure. RBO is a community of business owners and entrepreneurs committed to growth, accountability, connection, and raising their standards. We focus on transformation, not just information — the goal isn't more content, it's real results.
RBO Inner Circle
A selective inner circle for 6-figure owners scaling to 7. Weekly consulting calls, quarterly 1:1s, an annual live event, and direct access to Trevor and Rick. Over 2 million podcast downloads and hundreds of members strong.
Apply at joinrbo.comRick Trimmer
Serial entrepreneur, investor, and RBO partner. Over a dozen companies built, five sold, a husband and father of four who rebuilt his life from the ground up after losing everything in 2008. Follow his personal journey, his ventures, and what he's building next.
Visit ricktrimmerofficial.comM42 Adventures
Life beyond the boardroom. Hosted by Rick Trimmer, M42 Adventures is RBO's outdoor and adventure brand — the sponsor behind RBO's group trips to places like Hawaii, Costa Rica, Africa, Alaska, and Utah. Don't be a spectator. Live the adventure.
Explore m42adventures.comMeet the Family
Trevor Cowley
Trevor Cowley is a serial entrepreneur, speaker, podcast host, and the founder of Real Business Owners — a community helping entrepreneurs raise their standards in business and life. As an owner in Easier Accounting, 60 Day Credit Repair, and Thrifty Marketing, Trevor has built multiple seven and eight-figure companies while mentoring thousands of business owners through his mastermind programs, consulting, live events, and top-rated podcast with more than 2 million downloads.
Known for his no-excuses approach to leadership, accountability, and execution, Trevor has become a trusted voice for entrepreneurs who are tired of excuses and committed to real results. His mission is simple: help people create greater success by raising their standards, taking ownership, and doing the work long after motivation fades.
Outside of business, Trevor is currently pursuing a world-record attempt to complete over 600 half-marathons in 600 consecutive days — proving in real time that success isn't built through motivation alone. It's built through discipline, consistency, resilience, and an unwillingness to quit when things get hard.
Rick Trimmer
Rick Trimmer is a serial entrepreneur, investor, aspiring speaker & consultant, and business leader who has built his life around creating freedom through entrepreneurship, strategic investing, and personal growth. As a seasoned real estate and Airbnb investor, Rick has spent years helping build businesses, create opportunities, and develop systems that allow entrepreneurs to scale while maintaining focus on what matters most.
A husband and father of four, Rick is passionate about leadership, family, adventure, and living life intentionally. His entrepreneurial journey has taken him around the world, blending business, travel, and personal development into a lifestyle centered on growth, contribution, and meaningful experiences.
Known for his ability to see opportunities where others see obstacles, Rick brings a unique perspective on wealth creation, business ownership, investing, and designing a life of purpose. Today, Rick serves as Trevor Cowley's partner in Real Business Owners, where he helps entrepreneurs expand their vision, strengthen their leadership, and create greater impact through business and life.
RBO Private Consulting
Personalized consulting. Intentional growth. Lasting results. Every business owner is in a different season — some need accountability, some need clarity, some need someone to challenge their thinking. RBO Private Consulting is built around you, not a one-size-fits-all program. Every consulting relationship begins with a comprehensive onboarding process and a 90-day commitment.
Quick call with Rick or Trevor to make sure it's the right fit and identify which package makes sense.
Complete a comprehensive onboarding questionnaire so we understand you, your business, your goals, and where you need the most support.
We develop a personalized 90-day consulting blueprint tailored to your business, goals, challenges, and vision — top priorities, clear action steps, real results.
We'll consult, adjust, challenge, and execute together over the next 90 days.
Every Client Receives
- Comprehensive Onboarding
- Personalized 90-Day Consulting Blueprint
- Written Action Plans
- Session Recaps
- Ongoing Accountability
- Direct Access Throughout Your Consulting
No Two Consulting Journeys Look The Same
One client may need weekly accountability. Another may need a strategy intensive before ongoing consulting. Another may benefit most from bringing Rick into their business. Together, we'll determine the right combination based on your goals.
Four 60-minute consulting calls each month, text access, action plans, and ongoing accountability.
A full-day (up to 8-hour) business and personal intensive to create clarity, solve challenges, and build your execution plan.
Two full days of on-site consulting inside your business, working with you and your team to improve leadership, operations, systems, and growth.
Our most personalized experience. A custom 90-day plan using the best combination of Options A, B, and C for maximum impact. Includes $1,000 off an OG Family membership while you remain an active consulting client.
For Owners Ready To Level Up
Private Consulting is for business owners who are ready to:
- Think bigger.
- Lead better.
- Execute consistently.
- Be challenged.
- Build a business that supports the life they truly want.
Direct consulting is currently done with Rick — Trevor is focused on his World Record and is already booked out. Rick will loop Trevor in when needed to support your consulting goals.
Book Your Onboarding Call15-minute fit call with Rick or Trevor.
Build Relationships Beyond the Boardroom
RBO members don't just grow their businesses together — they build real friendships through unforgettable adventures. Whether it's Hawaii, Costa Rica, Africa, Alaska, or Utah, these trips are sponsored and hosted through M42 Adventures, Rick Trimmer's outdoor brand, and create lifelong memories outside the four walls of business.
See M42 Adventures
Apply To Be Featured On The Podcast
We're looking for real business owners who bootstrapped something real — and have a story worth telling. If that's you, tell us about it below.
We review every application personally. Not every story makes the show — but if yours doesn't, we'll point you toward something that might be an even better fit.
A Place Where You're No Longer Building Your Business Alone
If any of this resonates with you, apply to the RBO Inner Circle. Rick or Trevor will personally interview you to see if it's the right fit.