Say Less.
Do More.
The brand, the inner circle, the people, and the life behind it. All in one place.
One Mission. Three Ways In.
Real Business Owners started as a podcast and grew into a movement: an inner circle community, a family of founders, and a lifestyle built around growth, accountability, and adventure. RBO is a community of business owners and entrepreneurs committed to growth, accountability, connection, and raising their standards. We focus on transformation, not just information. The goal isn't more content, it's real results.
RBO Inner Circle
A selective inner circle for 6-figure owners scaling to 7. Weekly consulting calls, quarterly 1:1s, an annual live event, and direct access to Trevor and Rick. Over 2 million podcast downloads and hundreds of members strong.
Apply at joinrbo.comRick Trimmer
Serial entrepreneur, investor, and RBO partner. Over a dozen companies built, five sold, a husband and father of four who rebuilt his life from the ground up after losing everything in 2008. Follow his personal journey, his ventures, and what he's building next.
Visit ricktrimmerofficial.comM42 Adventures
Life beyond the boardroom. Hosted by Rick Trimmer, M42 Adventures is RBO's outdoor and adventure brand, the sponsor behind RBO's group trips to places like Hawaii, Costa Rica, Africa, Alaska, and Utah. Don't be a spectator. Live the adventure.
Explore m42adventures.comMeet the Founders
Trevor Cowley
Trevor Cowley is a serial entrepreneur, speaker, podcast host, and the founder of Real Business Owners, a community helping entrepreneurs raise their standards in business and life. As an owner in Easier Accounting, 60 Day Credit Repair, and Thrifty Marketing, Trevor has built multiple seven and eight-figure companies while mentoring thousands of business owners through his mastermind programs, consulting, live events, and top-rated podcast with more than 2 million downloads.
Known for his no-excuses approach to leadership, accountability, and execution, Trevor has become a trusted voice for entrepreneurs who are tired of excuses and committed to real results. His mission is simple: help people create greater success by raising their standards, taking ownership, and doing the work long after motivation fades.
Outside of business, Trevor is currently pursuing a world-record attempt to complete over 600 half-marathons in 600 consecutive days, proving in real time that success isn't built through motivation alone. It's built through discipline, consistency, resilience, and an unwillingness to quit when things get hard.
Rick Trimmer
Rick Trimmer is a serial entrepreneur, investor, aspiring speaker & consultant, and business leader who has built his life around creating freedom through entrepreneurship, strategic investing, and personal growth. As a seasoned real estate and Airbnb investor, Rick has spent years helping build businesses, create opportunities, and develop systems that allow entrepreneurs to scale while maintaining focus on what matters most.
A husband and father of four, Rick is passionate about leadership, family, adventure, and living life intentionally. His entrepreneurial journey has taken him around the world, blending business, travel, and personal development into a lifestyle centered on growth, contribution, and meaningful experiences.
Known for his ability to see opportunities where others see obstacles, Rick brings a unique perspective on wealth creation, business ownership, investing, and designing a life of purpose. Today, Rick serves as Trevor Cowley's partner in Real Business Owners, where he helps entrepreneurs expand their vision, strengthen their leadership, and create greater impact through business and life.
apply for private consulting
apply for private consulting is direct, one-on-one work for business owners who want accountability, clarity, and someone to challenge their thinking. It's built around you: personalized, never one-size-fits-all. Every relationship starts with a comprehensive onboarding and a 90-day commitment. Rick leads the consulting, looping Trevor in when your goals call for it.
15-minute fit call with Rick or Trevor.
RBO "The Family": A Community Built for Those Who Want More
The Family is for business owners who believe success is built through relationships, growing your business without sacrificing your family, health, purpose, or the experiences that make life worth living.
This is a step above the Inner Circle: a smaller, upper-tier mastermind with direct monthly 1:1 consulting, exclusive retreats, and deeper access to Rick and Trevor's network.
The Family and the Inner Circle are two different ways to plug into RBO depending on where you're at. Applications are separate for each.
Build Relationships Beyond the Boardroom
RBO members don't just grow their businesses together. They build real friendships through unforgettable adventures. Whether it's Hawaii, Costa Rica, Africa, Alaska, or Utah, these trips are sponsored and hosted through M42 Adventures, Rick Trimmer's outdoor brand, and create lifelong memories outside the four walls of business.
See M42 Adventures
Apply To Be Featured On The Podcast
We're looking for real business owners who bootstrapped something real and have a story worth telling. If that's you, tell us about it below.
We review every application personally. Not every story makes the show, but if yours doesn't, we'll point you toward something that might be an even better fit.
A Place Where You're No Longer Building Your Business Alone
If any of this resonates with you, apply to the RBO Inner Circle. Rick or Trevor will personally interview you to see if it's the right fit.